It is funny to look back at the things that entertained, enticed and inspired our culture but a few decades ago. Not only is the style out of date, but the thematic choices made and images used leave us to wonder how on earth these advertisements did not, in fact, damage the company's marketing effort. Targeting new mothers? Marketing alcohol in conjunction with a board game? Using Liberace as your posterchild? Here is a collection of 17 vintage beer ads that somehow helped sell more beer.

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The benefits are obvious: less crying, more sleeping. There is little sweeter than a beer shared between mother and child.

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Warning: drinking Budweiser will make you look like a gay version of Jack Nicholson in The Shining.

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"Each glass invites another"...and another, and another, until you have a malty party in your belly, your tie around your head, and you are yelling at complete strangers to hit you in the face as hard as they can.

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Nothing stretches the vocabulary and sharpens the wit like a few brews.

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This is the grandfather of those black and white Gatorade ads where the athletes sweat colored liquid. How did they utilize that technology so long ago? Oh, they just drew it.

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Not sure exactly which team you are on? After a few Blatz's, you will be able to switch sides effortlessly!

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If you are working in I.T. and you get that frantic call, there is nothing more satisfying than washing down a beer after diagnosing yet another moron with a case of PEBKAC.

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Which photo should we use from the shoot? Let's use the one taken up his nostrils while he has a weird look on his face. We are going to sell so much of this sub-par beverage!

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"Gusto" is how I would describe this guy's bowels after consumption of his ill-advised malt liquor and deviled egg combo.

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Schlitz is a real beer for real men, just like me. Rosy-faced alcoholics that spill shit everywhere.

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Loosen up that "grain belt" and let the chips fall where they may. Lower your inhibitions, we are all friends here. And if things go awry, you can always use that "grain belt" to take out your agression on your kid after you realize you got the raw end of the deal on wife swapping night.

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Wait, this guy drinks Old Pebkac too? This is not going to be pretty.

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Curl your hand around a frosty glass of pleasure? Here's to my wife's Bridge night and inappropriate relations with the cable guy!

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Come get your ice-cold fire-brewed beer!

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Creepy. Personifying ribbons and enabling them to achieve athletic excellence that is metaphorical of high quality brewing? Pick a theme.

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This picture tells me that beer is just the tool you need to make a move on your friend's wife while he is distracted with his nicotene addiction.

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These old Miller High Life adverts give me that warm fuzzy feeling, because they remind me that although the times have changed, the truly valuable things in life have not. Quality time with the family, and enough beer for you to tolerate your wife's cooking and conversation.

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