In this digital age, all DJs should be on social media. Having an online presence could increase your number of fans, give your brand more exposure, and grow your following. However, this only works if you do it right.
If you are not on Facebook, Soundcloud, Instagram, and Twitter, you are lagging behind. Using these platforms can turn you from a bedroom DJ to a famous entertainer. However, signing up is not the end of it.
Social media is an online community, real people are behind those photos, and status updates. Therefore, you should not be rude to anyone online: this will only destroy your reputation. If you want a large fan base, you should be nice to everyone and agree to sign autographs without discrimination.
Think of your social media profiles as you would of personal interactions: smile, respond in a friendly manner, and give sincere handshakes.
Be consistent but don’t overdo it
Just like a garden, your social media profiles need maintenance and cultivation. You should not just create an account, add friends, and leave it blank. You need to interact with your social media friends consistently.
Constant interaction with your fans makes your relationship with them seem real. If you are relatable, your fans will choose to attend your startup events because they feel as if you have a personal relationship with them.
However, you should not spam them with invites to gigs and tours – this is the easiest way to be kicked off a friends list. Instead of appreciating you, your fans will think that you are annoying and desperate.
Be sincere and relatable
Fans will be able to appreciate you as a DJ if they find you relatable. No matter where you are in your career, your followers and fans should feel free to reach out to you whenever you are online. If this happens, then you are doing something right.
Aside from your gig schedules, tracks, and other deejaying content, you need to share content that is personal and has nothing to do with your career: childhood photos or pictures of your family. You should also consider pulling funny videos from other platforms and sharing them with your fans – this will trigger a healthy discussion with the fans.
Pay attention to successful DJs
What is the best social media campaign you have seen from a famous DJ? If you follow the people whom you draw inspiration from, you could learn something about social media interaction. What is your favorite DJ doing that you are not?
Most top DJs are of Dutch, Swedish, or Canadian origin. Therefore, DJs who are not from these countries may decide to play down their origin. Do not do that – where you are from is your identity. If you are Mexican, for instance, you should consider setting up two accounts on each social media platform: one in English and the other in Spanish.
Social media exposure is free and if you use it to your advantage, your career could benefit greatly.
Are you an upcoming DJ? According to the owners of royalentertainmentus.com, a New Jersey DJ, you need to advertise yourself on social media because you are a brand. However, you should be careful to avoid making enemies instead of fans.
Title: Super-Connector at OutreachMama
Jim is a super-connector with OutreachMama and Youth Noise NJ who helps businesses find their audience online through outreach, partnerships, and networking. He is a professional writer who has been in the business for 5 years. He has hands on experience with cars, tech, and relationship advice, among other things. Because of how quickly he can turn articles around, he is able to take on multiple projects at once. His writing experience spans from SEO articles to technical guides and everything in between.