It's no surprise that celebrities happen to be some of the biggest booze hounds and party people around. Which is why having celebrities promote alcohol is such an ingenious idea, especially when some of them have actually gotten into the business themselves. Dan Aykroyd is the owner of Crystal Head Vodka. Diddy has taken it upon himself to ink a multi-year deal to develop the Ciroc vodka brand for a 50-50 share of the profits, Spike Lee lent his name to a collaboration with Absolut vodka in memory of his neighborhood roots, and back in the 80s; Bruce Willis and Ringo Starr made their coolness synonymous with wine coolers. Seriously guys, wine coolers? Whatever the drink of choice may be, celebrities don't mind their image being connected with alcohol, partying, and keeping it cool. Here's a look at celebrities and their booze ads.
Dan Aykroyd is best known for his role as Dr. Raymond Stantz "Ray" from the Ghostbusters, where he spent three movies battling ooze, slimer, and massive marshmallow men. What people may not know is that he's just escalated his inner alcoholic and made Crystal Head Vodka his new signature spirit. Check out this video of him raving about himself, his artist friend, aliens, museums, and Newfoundland -- where his vodka is produced away from pollution, but not heavy Canadian accents.
It looks as though Sean "Diddy" Combs is really breathing some life back into the spirits industry with his contributions to Ciroq Vodka. Ciroq and Diddy have created a strategic alliance between the luxury brand that is Diddy himself, and the luxury Ciroq Vodka line. Diddy is quoted as saying,"I'm not just a celebrity endorser, I'm a brand builder. I'm a luxury brand builder." Diddy will get a chance to flex his marketing muscles because he'll decide where to sell Ciroq, and he'll also focus on attracting "movers and shakers" to the line. Which is exactly what he did by getting funny man, Aziz Ansari, to help promote the brand.
Absolut Vodka and iconic Brooklyn born director Spike Lee have teamed up in honor of the launch of ABSOLUT® BROOKLYN. The collaboration is an ode to the stoop culture of Brooklyn -- the epicenter of creativity, culture and community -- and the bottle serves as an homage to Brooklyn stoop life. It even has Spike Lee's signature saying, "A Spike Lee Collaboration" on the bottle. Drink up Brooklyn!
Who wouldn't want to drink a whiskey that's being promoted by an aging American actor going through a mid-life crisis? The Japanese definitely have an affection for anything American, whether it be young or old. Murray's character in Lost In Translation, really makes drinking whiskey sound like the most exciting thing under the sun with his one foot in the grave delivery; "For relaxing times, make it Suntory time."
When a real gangster promotes a brand of tequila, one knows it's good. Imperioli is known for his tough guy mob character Christopher Moltisanti, on the hit television show the Sopranos. In a series of television commercials Imperioli unleashes his signature tough guy image and pokes fun at Patron while noting that there's a better tequila; 1800 Tequila. Plus, the top of the 1800 Tequila bottle pours him a shot, which is something Patron's bottle can't do.
There was a time (back in the 80s) when wine coolers were tough as nails, which is probably the reason why Seagram's chose to use Bruce Willis as their spokesperson. Action star + wine cooler's = tough dudes hanging out on a porch drinking Seagram's Golden Wine Coolers. The 80s were also a time when Willis had a full head of hair. Wine coolers = full head of hair?
When it comes to classic, Ringo Starr is the first person who should come to everyone's mind. He has classic rings, classic clothing, classic hairdos, and a classic nose. Everything this man does is classic, no argument in the world can change that. Here's Ringo being the perpetual chief of cool by bringing wine coolers to a party near you -- well, if you partied in 1987 -- no one would be caught dead drinking wine coolers today.
Billy Dee Williams is most recognized for his role as Lando Clarissian, which he played in Star Wars Episode V: The Empire Strikes Back and in Star Wars Episode VI: Return of the Jedi. One thing is definitely clear; Lando Calrissian was smooth, and if he's endorsing Colt 45, then it's smooth as well. "I don't claim you have a better time with Colt 45 than without it, but why take chances?" -- Billy Dee Williams.
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